hello@lottiemccarthy.com
PORTFOLIO
PORTFOLIO
I’m Lottie, a digital marketing strategist based in Dublin, and I’ve recently finished my MSc in Digital Marketing Strategy at Trinity College Dublin.
I’ve worked on everything from brand strategy to social campaigns, and I’m all about smart ideas, clean creative, and marketing with a bit of bite.
LOTTIE MCCARTHY
Strategic. Creative. Digital.
Services
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Audits, campaign planning, and channel strategy tailored to your brand goals. I help map out the full picture, from who you're targeting to how you're reaching them.
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End-to-end content creation, including post planning, copywriting, scheduling, and performance review. I’ve managed everything from organic campaigns to paid social.
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From landing page structure to keyword use and mobile UX, I offer clear, actionable recommendations to improve how your site performs and ranks.
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Monthly reports, audience insights, and data storytelling. I use tools like GA4 to track what’s working, and where to pivot.
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Ad setup, creative direction, A/B testing, and performance optimisation for Meta Ads and Google Search. Focused on getting more from your budget.
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Campaign setup, list segmentation, and flows using platforms like Mailchimp. Clean design, strong copy, and measurable results.
Portfolio Highlights: Where Strategy Meets Design